The main assignment for developing the visual identity was to create a fresh, modern and vibrant visual language, which could communicate both information and inspiration in a competent and exciting way. For the interactive service frukt.no, the aim has been to create the main hub for recipes and knowledge, giving people facts, receipts and inspiration, making it easy and attractive to use more fruit and vegetables in their everyday life. The concept is inspired by coloring the meal of the Norwegian people!
The logo reflects upon the knowledge OFG possesses around fruit and vegetables, from nutrient to cooking, and our everyday and festive meal, and sends a clear signal that OFG is a serious and important player. The logo functions as a quality statement, and as a graphic system, framing the information and the knowledge provided and communicated by OFG, and is "quality assuring" the content.