Visual identity for
for frukt og grønt

Designer: Madeleine Skjelland Eriksen
Creative director: Svein Haakon Lia
Project manager: Marie Steen
Client: Opplysningskontoret for frukt og grønt
Year: 2016
Made at Bleed

Opplysningskontoret for frukt og grønt is working to increase consumption of fresh fruits, berries, vegetables and potatoes in Norway. The concept of the Opplysningskontoret for frukt og grønt´s visual identity is inspired by colouring peoples meals! The logo reflects upon the knowledge OFG possesses around fruit and vegetables, from nutrient to cooking. The main assignment for developing the visual identity was to create a fresh, modern and vibrant visual language, which can accommodate both information and inspiration in a competent, yet exciting manner. We have created a comprehensive identity with supplied templates, to reinforce and promote OFG as a serious, confident and vibrant actor.