The concept “Colouring peoples’ meals!” are strongly communicated in the identity illustrations. Simple illustrations of fruit, vegetable, berries and nuts are fragmented into abstract illustrations to create a solid, playful and holistic expression throughout all communication surfaces, which also creates a strong recognition of the brand.
The interactive service forms a flexible and subtle system around the colorful images of meals, desserts and fresh produce. The site aims to boost peoples’ creativity in the kitchen and help people create smart habits. The site is organized around meals, situations, ingredients and seasons. The solid metadata system makes it possible for the editorial staff to constantly keep the site fresh and relevant following seasons, weather, traditions and