S_mock_22.jpg
 

Visual identity  for Sbanken

Design: Madeleine Skjelland Eriksen
Creative director: Svein Haakon Lia
Project manager: Marie Steen
Photographer: Hinda Fahre

Client: Sbanken / Skandibanken
Year: 2017
Made at Bleed

Sbanken, formerly known as Skandiabanken, is the Norwegian bank that has had the most satisfied customers since 2002. Sbanken is also the first bank that emerged as a pure digital bank, bold and brave from the very beginning.

 

CHALLENGE

The main motivation for the rebranding and name change, was the separation from Skandia, which means that Sbanken now has become an independent Norwegian bank, listed on the Oslo Stock Exchange. For the bank and the project, it was important to not change the basic concept as a customer-focused digital bank, and to still continue to challenge the industry through openness, simplicity and fee-free services.

 

 
Sbanken_logo-03.jpg
Sbanken_logo-06.jpg
Sbanken_Dot-BuildUp_003.gif
Sbanken_14.jpg
 
Sbanken_06.jpg
 
Sbanken_18.jpg
 
 
S_layout_05.jpg
 
Sbanken_08.jpg
 
Sbanken_05.jpg
Sbanken_02.jpg
Sbanken_12.jpg
 
SBanken_HF_F18_01.jpg
 
 

SOLUTION

Sbanken's visual identity revolves around your sphere, with main focus on you, your family, your friends and the whole society. It is about connecting, and creating a banking experience that is simple, rebellious and open.

"For us, it was important to continue the core concept and emerge as the same bank, while at the same time we needed to modernize our visual identity. Through simplification and visual recognition, the new name continues the bank's existing brand associations. At the same time, the new visual expression further underlines the openness and simplicity, and stands out in a uniform industry, "says Johnny Anderson, Head of Concept Development in the Sbanken"

The circle is representing the fact that Sbanken is there for you, regardless of where you are today, or where you are headed tomorrow. It´s is a bank that gives you the freedom to choose, with the knowledge that the bank will work for you, towards finding the best solutions.

 
 
S_mock_14.jpg
 
 
 
S_mock_13.jpg
 
SBanken_HF_F18_06.jpg
SBanken_HF_F18_02.jpg
SBanken_HF_F18_04.jpg
 
S_mock_04.jpg
 
 
S_mock_15.jpg
 
 

RESULT

As a result, Sbanken has received a new name and a new visual identity that maintain a strong core concept, which focuses on the banks main values of being simple, rebellious and open.
"It has been an exciting journey, in good collaboration with Bleed, we have built a clear and flexible concept, which has now been implemented in all surfaces. In the process we have been positively challenged and renewed. Now we are ready for the next chapter and looking forward to what we are going to deliver in the future, says Johnny Anderson"

 
 
S_mock_18.jpg
S_mock_17.jpg
 
 
S_mock_10.jpg
 
 
S_mock_19.jpg