Sbanken's visual identity revolves around your sphere, with main focus on you, your family, your friends and the whole society. It is about connecting, and creating a banking experience that is simple, rebellious and open.
"For us, it was important to continue the core concept and emerge as the same bank, while at the same time we needed to modernize our visual identity. Through simplification and visual recognition, the new name continues the bank's existing brand associations. At the same time, the new visual expression further underlines the openness and simplicity, and stands out in a uniform industry, "says Johnny Anderson, Head of Concept Development in the Sbanken"
The circle is representing the fact that Sbanken is there for you, regardless of where you are today, or where you are headed tomorrow. It´s is a bank that gives you the freedom to choose, with the knowledge that the bank will work for you, towards finding the best solutions.
As a result, Sbanken has received a new name and a new visual identity that maintain a strong core concept, which focuses on the banks main values of being simple, rebellious and open
"It has been an exciting journey, in good collaboration with Bleed, we have built a clear and flexible concept, which has now been implemented in all surfaces. In the process we have been positively challenged and renewed. Now we are ready for the next chapter and looking forward to what we are going to deliver in the future, says Johnny Anderson"