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Design: Madeleine Skjelland Eriksen
Client: Utsyn
Year: 2017

Vaudeville is a young, modern and forward-leaning jeans brand that takes care of the origin of denim culture and has a strong focus on quality.

Challenge

In a jungle of existing fashion and jeans brands, it can be difficult to stand out and establish yourself as a distinctive and different way. The task was then to create a forward-looking visual identity and brand images (by looking back on history), which communicates the current jeans collection, but that can also grow with future collections launched by Vaudeville.
 

Solution

With inspiration from the travelling-theatre (Vaudeville) in the 1700s, we have created a visual identity that is inspired by the lifestyle of being in relaxed motion. These thoughts are reflected through a dimmed, but flexible logo. The visual identity is stripped of frills and appear as a natural extension of the jeans, and consists mainly of a logo, a grayscale colour palette and strong brands images that communicate and invites into a balanced life "On the Go”.

 
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