UFF is a second hand store located in Oslo, Norway. They collect, recycle and sell cloth from the last six decades.
They have a large width of target groups, from the fashionista, to the environmentalist to the ones that are looking for a warm jacket for the winter. The human diversity is therefor an important factor in my visual identity. Includes visual profile, poster campaign, bags, postal elements, postcards, customized typeface, way-finding/signage, facade signs, brochure, packaging.